profile

✨ Creative Output Newsletter

✨ The Value of Incremental Progress

Published about 1 month ago • 1 min read

There's a lot of creative value in experimental baby steps. Especially when you're stuck in a rut.

video preview

(Personal note: I started a free Patreon page to experiment with making that the central hub for my behind-the-scenes content www.patreon.com/kevinbparry)

This week, rather than attempting something epic, I've focused on making a small improvement to an effect I tried in the past.

It was for a Logitech campaign and featured this effect where I trigger the frame to turn into a photograph that would then retreat into the shot:

video preview

Cool enough effect, but it never really sat right with me. I'm triggering each transition with an action, but there's never really a bridge between the real footage and the photographs. They kind of just 'pop' into frame.

So that's where this week's experiment came from. Can I make a small improvement to the effect? I thought it would be interesting to have my hand briefly leave the frame and then reenter to grab the photograph. That way, it feels a bit more like I'm breaking through the fourth wall - almost like my hand is magically grabbing the screen.

Nearly everything I make contains some percentage of, "Ahh, I wish that thing would have turned out better!" But rather than dwell on it for eternity, I find it valuable to return in some way and try to fix what failed. It's a good exercise for the times when your schedule's a bit overwhelmed or you feel stuck not knowing what to make.

There's a lot more creative freedom treating your body of work like a sketchbook rather than a portfolio.

Making the Video

  1. Pose with hand to camera - to serve as a dummy pose.
  2. Print last frame of that video (1).
  3. Film video grabbing photograph (2), ditching it, and then reaching toward camera with other hand.
  4. Print last frame of that video (3).
  5. Film video grabbing photograph (4), ditching it, and then reaching toward camera with other hand.
  6. Goal is to get end frame of (5) as close as possible to dummy pose in (1).
  7. Lots of video editing to blend my hand entering frame and quickly dissolving to photographs.

Sent with ConvertKit
113 Cherry St #92768, Seattle, WA 98104-2205
Unsubscribe Preferences

✨ Creative Output Newsletter

by Kevin Parry

Revealing the mysterious process of being extraordinarily creative. Each weekly newsletter includes a magical video and the creative secrets of how it was made.

Read more from ✨ Creative Output Newsletter

This week's creative tip: have a place to ask for constructive feedback. Earlier this month, Hashtag Paid hosted a creator marketing event and they were kind enough to let me try out my whacky idea of animating stop-motion live. I posted the animation on my free Patreon page and asked for honest feedback - good and bad. I received about two dozen really insightful, constructive comments that helped me see a few blind spots in my work. I've been singing the praises of having a small community...

1 day ago • 1 min read

This week's creative tip: start with what you have. When I first made short form video 9 years ago, I didn't have any film equipment. That meant I couldn't do elaborate setups or anything beyond what I could capture on my phone. And that was a good thing! I had to use what was around me - like good lighting in my bathroom mirror, which was also an obvious setting to make something magical. What started as using what was around me became a trademark style: boringly average, realistic clips...

9 days ago • 1 min read

In the world of ads, there's a spectrum of time/effort/cost. On the high end is multi-million dollar TV commercials and on the lower end is someone talking to their phone camera. As an artist whose job is to create ads for brands, I'm often torn along this spectrum. The artist in me wants to make the highest quality, creative work. While the marketer in me recognizes that candid, lower-lift content can actually perform better on social media. Here's my favorite way to structure brand deals so...

16 days ago • 2 min read
Share this post